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September 2009 Business Newsletter

Conscious CT For Practitioners

This newsletter is for holistic practitioners working East of the River in the Conscious CT region. Each year at this time you have the opportunity to take advantage of the best advertising bargain you'll have all year. Three listings for only $30. The Door Opener is currently collecting entries for its 2010 Directory of Connecticut Holistic Health Practitioners and those entries will be included without charge on our website. More about that below.

Also our website is two years old so I'd like to take this opportunity to tell you where we are, what we are up to, and how this might affect you and your practice.

I've also included what's coming up in the way of fairs and expos in the next six months and a great resource for small business help and ideas.

» Go to Conscious CT


Practitioner Directories

The Door Opener publishes an annual directory of Connecticut Holistic Health Practitioners in its Winter issue, on the stands in late November. The directory is also on its website for the next year. This year will be its 15th annual directory, probably the oldest in the state. At Conscious CT we include for free on our site all the listings that The Door Opener carries of those practicing in our region. These listings are also the basis for adding optional profiles as discussed below. The deadline to receive listings for The Door Opener's 2010 directory is September 30. The cost to a non-advertiser for a basic listing is only $30. For this you'll be in the print directory, online at The Door Opener and online at Conscious CT. You can be added to the online directories at anytime if you miss the deadline, but the cost is the same.

I hope you will take advantage of this very economical marketing opportunity. If you didn't receive an application by mail from The Door Opener you will find one on their website as linked below. If you have questions contact DORY DZINSKI at The Door Opener (860) 693-2840 or thedooropener@comcast.net. Conscious CT is not involved with creation of the directory, although we have permission to include your listings on our website.

And for those of you ready for the next step The Door Opener will help you create a two minute professionally produced video for the web.

» Go to The Door Opener Practitioner Directory
» Go to Directory Application Form
» Go to the Conscious CT Practitioner Directory

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Where Are We Now?

Conscious CT is entering its third year of networking our regional community. It has all been a grand experiment and we’ve learned a lot. In the first year we laid the foundation for the website playing with photo albums, blogs and calendars. In the second year we added Profiles and accepted two Sponsors.

Use of the website has grown by 50% in the last year to well over 4,000 unique hits a month an email list of over 800 valid addresses. And that's without spending a dime on advertising. So far, so good and we hope you are finding the site helpful in your own journey. No dramatic changes are planned at this time for our third year.

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Business Profiles

In the past year we've been playing with Business Profiles. The Business Profile is essentially a one page website that allows readers to learn about a business and its proprietors at a glance. Websites are a wonderful collection of information reflecting a business. But each is set up differently and it takes time to navigate through them to find the information you want.

Our Business Profiles present the essential information in a consistent way so readers can quickly compare one business or practitioner to another and know exactly where to find what they need. The Profile is featured in our monthly email the month it is created. The cost is $95 per year and there is no setup fee. We have limited the number of Profiles to maximize attention for each advertiser. Links to those with Profiles are displayed throughout the Conscious CT pages.

This is a way for you to increase your presence on Conscious CT and expand your practitioner listing as well as help us to raise funds for advertising. See the current Profiles for examples. The Profile is linked anywhere your name occurs on the web pages, so it is important that you have a presence in our directory by way of The Door Opener's directory.

» See current Business Profiles
» Learn more about Business Profiles

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Sponsors

We accepted two Sponsors last year - Breathe...more, LLC and Spirit Matters. They are featured regularly in our newsletters and on our Home page. Their events are also color coded in our Calendar, again to draw attention to them. We'll consider adding a couple more this year. Please contact us if you would be interested in exploring sponsorship.

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Help For Small Businesses

Most practitioners really dislike the business part of their business - marketing, planning, accounting, billing, budgeting, etc. It's not what you want to do and so you procrastinate.

I've been reading a wonderful column published weekly in the Hartford Business Journal by RHONDA ABRAMS that specifically addresses the problems and issues of small businesses and have collected a rather large stack of clippings, all of which apply to businesses like yours.

The good news is Rhonda has most of her columns available on her website for free. Titles include: 'Spend your marketing dollars wisely,' 'Keep your customers loyal,' 'How to get set up,' and 'Using virtual alliances.' Good stuff. She also has a free monthly e-newsletter with tips. Check it out.

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Upcoming Fairs & Expos

The following are the fairs and expos planned for the next six months in the Conscious CT region. For an up-to-date listing visit Conscious CT => Business => Other, which contains information and contacts as we receive them.

Sat.-Sun., TBA, 2010 - Whole Health Expo in Cromwell. Although not exactly in our region it will be a major two day event that will draw from a wide area. Usually held late January or early February the dates haven't been announced yet.

» Go to Calendar

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Jon Roe

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